And so, God made a Farmer….
As Super Bowl XLIV quickly approaches, let’s flash back to 2013, when Dodge Ram’s Super Bowl XLVII commercial “So God Made a Farmer” stole the hearts of Americans.
If you’re anything like me, you may enjoy watching the highly entertaining Super Bowl commercials more than the game itself. Undoubtedly, Dodge devised a brilliant marketing tactic when they used a portion of a heartwarming speech by radio broadcaster Paul Harvey to narrate a series of pictures depicting the industrious lives of farmers. Harvey originally delivered this moving oratory at the 1978 National FFA Convention.
Other than the infamous power outage that disrupted the showdown between the Baltimore Ravens and the San Francisco 49ers, “So God Made a Farmer” was arguably the most popular coffee break conversation starter on Monday.
I still remember the moment the commercial debuted. A reverential hush fell over the bustling room full of people, all eyes fixated on…
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